There's something about freshly mixed juice that oozes wellness. With endless combinations to soothe our varying daily ailments, a well-blended juice feels like a fast-tracked vitamin boost to good health. Health food brand 'Jugen' specialises in health foods, with their spotlight products being all-natural, super food-filled juices for cleansing, healing and detoxifying. Taking inspiration from ancient herbal medicine bottles, their new brand has a tidy, vintage vibe to it. The bright contents of the bottles provide pops of colour, adding a contemporary, light-hearted brand layer.
The store fit-out carries out the brand look and feel beautifully – the shop features lush vegetation mixed with lab equipment, books and flasks. The end result is an environment that looks equal parts bar, lab and apothecary shop. This lovely work by Anagrama has got me wanting to get the ol' blender out and start whizzing up some sweet health concoctions, pronto!
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